Victoria’s Secret x TikTok - #LikeABombshell
Ask: To promote Victoria’s Secret’s Bombshell fragrance as well as build a campaign around confidence and body positivity among Creators and all online communities.
Solution: #LikeABombshell- A Hashtag Challenge with over 6.4 billion views that campaigned for diversity, being proud of one’s own strength and confidence, and inspired UGC from TikTok’s diverse community of Creators.
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